In today’s fast-paced digital landscape, the key to marketing success lies in the seamless integration of various channels and strategies into a cohesive plan. An integrated marketing plan combines traditional and digital marketing efforts to deliver a unified message across multiple platforms.
The e-commerce industry needs no introduction in today’s time. Much like starting any business, learning how to start an e-commerce business isn’t always easy, but setting up, launching and maintaining websites where multinational corporations, startup entrepreneurs, SME’s, designers and creators of all
TikTok, with over a billion monthly active users globally, has rapidly risen to prominence. In Kenya, the platform has not just found a user base; it has become a cultural phenomenon, especially among the youth. Its unique format, allowing users to create
